{"id":340,"date":"2020-09-21T17:18:54","date_gmt":"2020-09-21T17:18:54","guid":{"rendered":"https:\/\/ulysses-pm.com\/?p=340"},"modified":"2025-03-06T15:24:42","modified_gmt":"2025-03-06T15:24:42","slug":"being-prepared-for-change","status":"publish","type":"post","link":"https:\/\/ulysses-pm.com\/index.php\/2020\/09\/21\/being-prepared-for-change\/","title":{"rendered":"Being Prepared for Change"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row woodmart_css_id=&#8221;665fa7a84b0b7&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NjVmYTdhODRiMGI3Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column]\t\t\t<link rel=\"stylesheet\" id=\"wd-responsive-text-css\" href=\"https:\/\/ulysses-pm.com\/wp-content\/themes\/woodmart\/css\/parts\/el-responsive-text.min.css?ver=7.3.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div id=\"wd-66609da8bd101\" class=\"wd-text-block-wrapper wd-wpb wd-rs-66609da8bd101 color-scheme-custom text-left \">\n\t\t\t\t<div class=\"woodmart-title-container woodmart-text-block reset-last-child font-text wd-font-weight- \">\n\t\t\t\t\tNice observation in <span style=\"color: #a60000;\"><a style=\"color: #a60000;\" href=\"https:\/\/www.houstonchronicle.com\/business\/energy\/article\/Raging-natural-disasters-adds-pressure-to-15572494.php\">Houston Chronicle article by Rob Gavin<\/a><\/span>, 21 Sep.<\/p>\n<p><em>I would point to my own industry, newspapers. Most knew the internet was changing how people consumed news and advertisers reached them, but they continued to feast on print advertising, taking modest steps and making modest investments to adjust to changing preferences of readers and advertisers.<\/em><\/p>\n<p><em>As is quite plain now, the information transition happened more quickly than publishers anticipated and certainly more quickly than they reacted. We know the results: Newspapers represent one of the few industries doing worse than energy<\/em><\/p>\n<p><em>The bottom line for energy companies is change is coming, and probably faster than they think. <strong>Their survival may well depend on how they adapt and how quickly they do it.<\/strong><\/em>\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;773&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; parallax_scroll=&#8221;no&#8221; woodmart_inline=&#8221;no&#8221; link=&#8221;https:\/\/ulysses-pm.com\/index.php\/blog\/&#8221; el_class=&#8221;blogimg001&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row woodmart_css_id=&#8221;665fa7a84b0b7&#8243; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NjVmYTdhODRiMGI3Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;773&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221;<\/p>\n","protected":false},"author":1,"featured_media":342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/posts\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":2,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"predecessor-version":[{"id":788,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/posts\/340\/revisions\/788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/media\/342"}],"wp:attachment":[{"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulysses-pm.com\/index.php\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}